CUSTOM ELECTRIC BUILDS

A grand experiment if there ever was one. In the early days of building a brand, a lot can go wrong. Sometimes that puts you in a place where you have to walk into the shop and process the chaos. Such were the origins of the Ares. I took the template of the RYE90NiNE, drew it out on some mahogany, and then started drawing and erasing. Drawing and erasing. Completely at war with myself and my purpose.

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The result was the Ares
 

Ares (/ˈɛəriːz/; Ancient Greek: Ἄρης, Árēs [árɛːs]) is the Greek god of war and courage. He is one of the Twelve Olympians, and the son of Zeus and Hera. He embodies the physical valor necessary for success in war but can also personify sheer brutality and bloodlust.